DiametricalDiametrical Ltd ยท Strategic analytics
The other side of measurement.
Diametrical works in the space between people and data: deciding what to measure, designing measurement that can be trusted, and turning the answer into action.
What we do
What should you measure, and why? Audits, measurement strategy and analytics roadmaps that put the decision first.
Marketing mix modelling and econometric measurement of media, price and distribution, specified around how sales actually arise.
Scenario planners, forecasts and allocation tools designed around the choice being made, not the data to hand.
Metrics, experiments and analyses designed before the data is collected, so the result can carry the decision.
Software we build and back
Analytics that deserves to outlive a project becomes software. Diametrical develops the ToolUp and Fuaran families:
Decision-first analytics for marketing teams: evaluation, prediction and customer understanding in days, not quarters.
The open-source F# application platform that underpins ToolUp applications.
A UI-as-data language for typed, verifiable interfaces. This site is rendered from Fuaran trees.
Every scale, arpeggio, key and instrument: a free reference library for musicians, and the first Fuaran Music application.